UI/UX Design
The core experience, from first screen to daily workflows. Built to drive activation and retention, not just look good.
bansi
Product design for early-stage B2B SaaS and AI. Design-only, embedded with your team, shipping with your engineers.
The core experience, from first screen to daily workflows. Built to drive activation and retention, not just look good.
Interviews, usability testing, competitive audits, and workflow analysis. Design decisions based on how people actually use your product.
Idea to shippable product, fast. Focused, built around a clear core value, without over-building.
Product branding that makes early-stage products feel credible. Logo, color, and the language across product and marketing.
Crafting functional, stunning products with founders.
Helping brands rank in AI search. I designed the GEO suite for Writesonic, securing 5-figure deals with the Fortune 500 by simplifying complex AI visibility data.
I led UX research and design for the financial reconciliation feature at Nanonets, cutting close times by 70% and unlocking a $200M TAM.
Someone fully in it with you, without the full-time hire.
Pick what fits where your team is right now.
Starts from
$60/hr
Ideal for short term, one-off engagements, and mentoring in-house designers.
Book a callIdeal for:
Starts from
$2500/month
For team bandwidth extension, or ongoing lightweight design work.
Book a callWhat's included:
Hey there, it's Hitha here
I've spent the last 4.5+ years building at the intersection of data and design. My curiosity and appreciation for great design are what drew me to this field. Lately, I've been working with AI startups to turn emerging tech into human experiences.
When I'm not in Figma, you can find me sipping coffee by the window with a good book or playing with my dog. I'm an avid reader, a dog lover, and an amateur vlogger
Enjoy reading
Hi, it's me :)
A dog person
Got questions? I've got answers.
My process is iterative, collaborative, and tailored to the specific needs of the task. I start by syncing with PMs, Sales, and Customer Support teams to gather deep context and project requirements before diving into the work.
From there, I move through a rigorous cycle of competitive research, UX interviews, and strategy. I often use Claude Code for rapid wireframing and logic-building, refine designs based on stakeholder feedback, and prepare high-fidelity handoffs.
The work doesn't end at handoff; post-development, I perform a design quality check followed by a second round of testing. I dive into user testing and session recordings to get full clarity on how the product is performing and where we can iterate further.
Hourly works best for short, focused work: a UX audit, a design review, strategy discussions, or mentoring your in-house designers.
Monthly is for ongoing work. You get 40 hours a month, and I work as an extension of your team, with bi-weekly standups, research, frontend QA, and documentation included.
I'm design-only. I embed with your team and work closely with your engineers so what ships matches the design, including frontend QA before release.
Definitely. With over 5 years of experience, I enjoy sharing my process and helping designers navigate complex "0→1" logic, while setting high-fidelity standards and building scalable design systems that help the whole team move faster.
Book a call. We'll talk through what you're building and where you need help, then pick the engagement that fits.
I'd love to hear what you're building.